We believe…
- Creating good software needs passion – passionate developers, who want to create something wonderful; passionate customers, who want something that will enrich their lives. We don’t just choose people who are technically gifted.
- Passion thrives on freedom – freedom to choose what we work on, and who we work with. We don’t say “yes” to every customer.
- Passion thrives on involvement – and to be truly involved you need to understand the context, including the economic context. All our financials, including salaries, are open to all our staff.
- Maintaining passion means accepting limits – in particular, limits to growth. We would rather turn work away because we don’t have anyone available than compromise by hiring the wrong people.
- You should do everything you can to get the right people on the bus – this is one of the few reasons to grow, because collaborations between the right people will create things no individual would imagine
- Success means success for everyone – our economic metric is profit per employee, not overall profit or revenue.